STRATEGY DEVELOPMENT

The best communications - whether with clients, staff, business partners, regulators, media or other stakeholders – are informed by sound strategies that help to meet your organisation’s business objectives.

Training objective

This session will explain and use some practical, effective tools and processes to map the key elements of your communication strategy, action plan or tactical implementation plan.

Topics covered

Identifying the communication objectives, target audiences, overarching messages, audience-specific messages, and appropriate communication tools and tactics.

Format

This session is generally a 2.5-4 hour workshop but can be customised to suit your needs. It works best with a team of 6-10 participants.

To learn more or request a costed proposal email training@fenton.com.au