Target 155Target 155 is an initiative of the Victorian State Government and Melbourne’s water authorities that aims to get Melburnians to use less than 155 litres of water per day. Fenton Communications was engaged to aid in the development of the key messages and strategy and the implementation of the campaign from the first day of summer, 1 December 2008. Fentons engaged well known Melburnians as champions of the campaign and has aided in gaining nearly daily coverage of the campaign through the targeting of a range of publications from daily news, to long lead magazines, briefings for CALD media, radio drops and feature interviews. An online campaign was also developed, which included the creation of a series of vodcasts being released periodically through the Target 155 website. |
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A press conference for the launch of the Target 155 Campaign
