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Feed Melbourne aims to raise $1 million in public donations from 22 June to 18 September. Every cent of the million dollars raised will be awarded to charities who collect, store and distribute food to Victorians who are doing it tough.

If raised, the $1 million will help organisations like FareShare to distribute up to 2.5 million free meals.

Feed Melbourne is an initiative of Leader Community Newspapers, the food charity FareShare and action group Do Something. Fenton Communications is running the public relations campaign for Feed Melbourne as part of our pro bono partnership with FareShare .

Take a look at:

+ Feed Melbourne website

+ Feed Melbourne on the Today Show

+ Feed Melbourne Big Breakfast media alert

+ Launch media release

+ Launch article in the Herald Sun

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