The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

4 May 2020

Speaking in visual shorthand

Pictograms, icons and symbols have been part of our culture for thousands of years. They have allowed us to transcend the limits of language and are a feature of public spaces across the world; quietly instructing, explaining, warning us. In business communications, pictograms still excel as a visual device to…

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14 November 2019

Networking your way into PR

We recently joined the team at Agency Iceberg for their first Mentor Speed Dating event. ‘Dating’ our way through a room full of upcoming communications graduates and aspiring professionals, we were reminded of the importance of networking skills in an industry that thrives on building and managing relationships. With exams…

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16 August 2019

The word ‘audit’ needn’t be scary

Much like an annual check-up at your GP, communications audits can be daunting, especially if communicating well is low on your organisation’s priority list. And that’s just the point of an audit – to highlight good practices that can be amplified, and figure out ways to address shortcomings. And like that…

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31 May 2019

Communicating in the post-truth era

The importance of trust in building and maintaining relationships is nothing new – nor is the accelerated decline in public levels of trust in business, institutions and government we’ve seen during the past decade. What is new is the ushering in of the ‘post-truth’ era and the new challenges this…

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18 April 2019

Corporate Social Response: the new CSR

Fenton recently hosted Hailey Cavill-Jaspers of Cavill + Co for the launch of her new book – Talking the Walk® 2. For more than 20 years, Hailey has advised numerous corporates on CSR and Social Good strategy, partnerships and communication. In that time, she has built 50 cause-corporate partnerships that…

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22 May 2018

A name and a face for a dedicated women’s-health information hub

In March 2018, Women’s Health Victoria (WHV) launched 1800 MyOptions, a free statewide helpline and online information hub offering non-preferential information about contraception, pregnancy and sexual health. The objective of the helpline is to help prevent unplanned pregnancies through better-informed decisions. Fenton worked with WHV to develop the name and…

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11 April 2018

Are showreels just for show offs?

We all know that video is ‘the medium that moves with the times’ – an effective communication tool that brings word, sound and image together to tell richer, more compelling stories. Showreels were originally short videotapes that showed examples of an actor or director’s work. Today, showreels reflect the diversity…

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21 February 2018

A hand-drawn celebration of community culture

In our visual designs for a new suite of Yarra Ranges Council community publications we used the expressive energy of the brave brushstroke to help engage residents and council stakeholders. Yarra Ranges Council produce a plan every four years at the beginning of the electoral term, with an Annual Report,…

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1 December 2017

New but familiar: a brand comes of age

When I started at Fenton in 2008 one of my first projects was to develop a new brand and annual report for the Accounting Professional & Ethical Standards Board (APESB). The APESB is an independent organisation that sets the code of ethics and professional standards in the accounting profession. The…

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6 July 2017

Creating a brand that cares

Women’s Health Victoria recently launched Counterpart, the new name and visual brand for their cancer support service, formerly known as BreaCan. Counterpart connects, supports and informs women with breast or a gynaecological cancer to live well. The new name and tagline ‘Counterpart – Women supporting women with cancer’ was developed…

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