The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
Healthy communication makes a big difference
Above: Professor Ian Cumming OBE, Chief Executive of Health Education England I have a real soft spot for good speakers. There is something invigorating about listening to informative, entertaining people who really know how to engage an audience. The People in Health Summit in Melbourne last May had more than its fair…Read more
What it takes to be a PR consultant
Over the last few weeks I have spoken to people at different stages in their career about what PR consulting is really about and how the profession has changed. PR consultants today are truly multi-skilled, working across a complex range of marketing and communication channels. With seemingly endless options for…Read more
Corporate social responsibility: still an oxymoron?
Well, yes and no. According to Andrew MacLeod, former humanitarian official, CEO of the Committee of Melbourne and former General Manager Communities, Communications and External Relations at Rio Tinto, the private sector can play a key role in improving the effectiveness of international aid and reducing global poverty. We recently…Read more
Is your ATSI communication missing a few letters?
We recently had the pleasure of working with a national client to develop a strategy for communicating with Aboriginal and Torres Strait Islander (ATSI) communities about a serious health issue. The strategy was informed by primary research, which included focus groups with ATSI community members and interviews with health professionals…Read more
The art of story telling
Our life as communicators revolves around story telling. At the very heart of our work we help people say what they want to say, simply and clearly and give them opportunities to be heard. Not surprisingly then, the Fenton team love reading, love language and relish listening to people who…Read more
Write like you mean it
In the age of information avalanche and carefully crafted spin, organisations that want to stand out or build trust need to be transparent as never before. Language and the written word traditionally sit front and centre as critical factors in engaging the widest possible audience on a subject, but the…Read more
The Sub Brand Dilemma
We often work on branding projects where there is an existing logo and our client requires a creative solution to ensure consistency across key sub brands. There are many ways in which a sub brand can be developed and the most common approach is to not dilute the existing brand…Read more
Is it time to spring clean your brand?
Has it been more than three years since you updated your brand and positioning? Do you feel that your brand is a bit tired or dated? If you answer yes to one or both of these questions then it is probably time to review the way your organisation is presented…Read more
Is anyone in here listening?
As organisations grow and staff get dispersed to far-flung offices it becomes harder to maintain relationships through face-to-face contact. What are some of the better practices and tools to keep the majority staff feeling well-connected and well-heard? What is now known as ‘internal communication’ evolved from the need to apply…Read more
Want your employees to do things differently at work? Try the chocolate cake …
Today while showing Yammer to a client and talking to them about the benefits of using closed social networks instead of allstaff emails, I was asked the question of how to engage staff in using new technologies in the office. The answer to this was simple – use the office cake…Read more