Understanding
We’ve worked in the areas of health, resources, sustainability, social justice, and professional services for more than 30 years, and we’ve learned a few things along the way.
Fenton Communications is a leading Australian strategic communications agency with an integrated approach: we combine in-house expertise in strategic planning, public relations, stakeholder engagement, marketing communications and visual design because they achieve more together.
We work with our clients to create opportunities and realise a shared vision, keeping the target audience at the centre and building valuable relationships.
We believe the best reputations are owned by organisations that do what they say they do. With more than 30 years’ experience working with clients in sectors that impact the Australian community, we combine deep knowledge with diverse skills to build reputations based on authenticity.
Environmental profilling
Critically assessing the operating environment to inform opportunities, risks and solutions.
Communication auditing
Examining the status of current communications and perceptions.
Literature reviews
Gaining insight from existing research, case studies, reports and previous strategies.
Qualitative and quantitative research
Choosing the right ways to ask and engage. Developing insights that lead to action.
Behavioural insights
Engaging experts in psychology, behavioural economics, user-centred design and systems thinking to better design, develop and implement communications solutions.
Strategy development
Gathering insights, creating methodologies and devising the right strategy to meet objectives.
Integrated campaigns
Crafting integrated campaigns with the right mix of materials, channels and engagement to address complex social problems.
Brand and marketing
Forging brands with meaning, supported by brand and marketing strategies that stand the test of time.
Creative concept
Advertising and creative strategy that engages both heart and mind.
Change communications
Developing a strategy to ensure communications support the change management process.
Implementation planning
Melding expertise, tools and processes to create implementation plans for large campaigns or small targeted projects.
Risk planning
Managing and mitigating risk through comprehensive planning and preparation.
Collaboration
Seeking out partners to deliver more than the sum of the parts.
Project management
Combining processes, training and tools to make management a standout feature in any project.
Campaign delivery
Seamlessly managing and delivering all aspects of communication campaigns.
Stakeholder engagement
Identifying stakeholders and prioritising needs. Working with people and organisations to build understanding and outcomes.
Crises and issues management
Helping clients work through issues and crises. Advising on and shaping key messages, communication materials and responses.
Creative content
Creating tailored materials that inform, engage and persuade – from printed collateral to infographics, video production and animation.
Media relations
Shaping stories that are relevant, engaging with media and building reputation.
Advertising
Making a positive difference to our clients and their audiences through authentic, inspiring advertising that gets results.
Digital
Creating and managing messages across social media, websites and online platforms.
Evaluation
Developing evaluation frameworks to measure the impact of communication and marketing.