Blog

The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

The power of personal stories

Videos that tell personal stories have well and truly earned their stripes as a staple of effective communication.

Positive change starts with accessibility

We’re proud of our history of creating communication that can be accessed and understood. We believe accessible communication should be more than an aspiration. Not only is it foundational for effective awareness and behaviour change, it’s also a human right.

Could gaming level up your next campaign?

If you’re reading this article, there’s a 68 per cent chance that you play some kind of video game, or someone in your household does.

What next for COVID-19 communications?

As countries across the world navigate second and third wave resurgences of COVID-19, we looked at a selection of communication responses from Australian state and territory governments to consider some options for future campaigns.

Moving from crisis communications to recovery

There comes a time in every crisis when communication must move from crisis to recovery mode. This time is hard to identify but is usually before the crisis is over.

Speaking in visual shorthand

Pictograms, icons and symbols have been part of our culture for thousands of years. They have allowed us to transcend the limits of language and are a feature of public spaces across the world; quietly instructing, explaining, warning us.