At Fenton Communications, we’re proud of our team of thinkers, advisers and creators, who care deeply about delivering strategic communications that drive positive social impact.
But we also know there are many others across Australia’s communications, advertising, marketing, media and public relations landscape who share our values: integrity, passion, excellence and commitment to achieving change.
That’s why we regularly partner and collaborate with other individuals and agencies. Time and again we’ve seen it improve innovation and efficiency – ultimately delivering better outcomes through amplified messages and improved reach.
This month, we were excited to see Ogilvy Australia win Gold and Bronze at the Asia Pacific Effie Awards for the groundbreaking Beforeplay campaign, aimed at raising awareness of sexually transmissible infections prevention and treatment.
As Ogilvy’s Damian Pashby observed, this campaign presented many challenges, including how to successfully cut through with safe sex messages to young people from the Australian Government. We applaud the Department of Health, Disability and Ageing and our partner Health and Wellbeing Village members for collectively committing to a truly collaborative and innovative campaign approach.
As a result of the cumulative points awarded to Beforeplay, Fenton was also honoured to be awarded third place for Independent Agency of the Year 2025.
The success of this campaign clearly highlights the value of collaboration in delivering strong outcomes. Working together allows us to learn from other professionals with diverse backgrounds, industry or specialist expertise, fresh perspectives and creativity – all of which enrich strategy development and implementation. It means campaign solutions are never one-size-fits all but are truly tailored to audience needs and preferences.
This collaborative approach strengthens our ability to respond to increasingly complex communication challenges. It’s a real advantage, especially for government and public sector projects, where we can pool resources and deliver cost-effective, high-impact campaigns.
Some of our recent project examples clearly demonstrate this.
In delivering PR for a major public health campaign to promote the new free RSV (Respiratory Syncytial Virus) maternal vaccination – designed to protect pregnant women and unborn children from serious illness – we teamed up with fellow Australian Government Health and Welling Village agencies UM and Cultural Perspectives.
Together, we delivered a focused communication campaign that resulted in over 60,000 pregnant women receiving the free vaccine by the end of June 2025, reducing hospital admissions and disease severity for babies.
Beyond large-scale campaigns, we also regularly collaborate with stakeholders on targeted communication to create deep audience engagement and connection.
In our work promoting the National Redress Scheme to people with disability who have experienced institutional child sexual abuse, we partnered with People With Disability Australia (PWDA) to deliver a fully accessible information webinar. This collaboration enabled us to reach PWDA’s extensive networks to increase awareness, build credibility and trust among the disability community and sector.
Delivering for our clients will always be our priority, and we often achieve this by collaborating with some of the best specialists in advertising, media and specialist communications. We cherish the wonderful relationships and friendships these collaborations have brought us. We feel privileged to have worked with a long list of exceptional and inspiring people and teams.
Genuine collaboration delivers more than the sum of its parts – and that is exciting. We value and thank you all – you know who you are.
By Michelle Howe