Author: Aaron Williams

Aaron Williams

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When doing good requires doing right: Ethical considerations in health communication

In public health, how we communicate is just as important as what we communicate. Government and public health organisations have a critical role to play in delivering clear, evidence-based and trustworthy information – helping to counter health myths and misinformation that can distort public understanding.
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Sharing the passion is a winner

At Fenton Communications, we’re proud of our team of thinkers, advisers and creators, dedicated to delivering strategic communications that create positive social impact. We also recognise there are many others across Australia’s communications, advertising, marketing, media and public relations sectors who share our values: integrity, passion, excellence and a commitment to change.
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My first year in Public Relations consulting

“So, what do you do for work?” It’s a question we all get asked a lot – especially when meeting new people or networking. Sometimes people find it hard to explain what they do but since starting work in public relations, communication is at the heart of everything. Here’s what I do.
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The changing role of media in public health campaigns

Rapid changes in how we engage with different media and interact with content requires new approaches to deliver public health messages effectively.
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The power of personal stories

Videos that tell personal stories have well and truly earned their stripes as a staple of effective communication.
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Positive change starts with accessibility

We’re proud of our history of creating communication that can be accessed and understood. We believe accessible communication should be more than an aspiration. Not only is it foundational for effective awareness and behaviour change, it’s also a human right.
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Could gaming level up your next campaign?

If you’re reading this article, there’s a 68 per cent chance that you play some kind of video game, or someone in your household does.
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Speaking in visual shorthand

Pictograms, icons and symbols have been part of our culture for thousands of years. They have allowed us to transcend the limits of language and are a feature of public spaces across the world; quietly instructing, explaining, warning us.
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Communicating in the post-truth era

The importance of trust in building and maintaining relationships is nothing new – nor is the accelerated decline in public levels of trust in business, institutions and government we’ve seen during the past decade. What is new is the ushering in of the ‘post-truth’ era and the new challenges this presents for brands and the communicators who represent them.
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Corporate Social Response: the new CSR

Fenton recently hosted Hailey Cavill-Jaspers of Cavill + Co for the launch of her new book – Talking the Walk® 2. For more than 20 years, Hailey has advised numerous corporates on CSR and Social Good strategy, partnerships and communication.