admin, Author at Fenton

Jun 2014

Healthy communication makes a big difference

I have a real soft spot for good speakers. There is something invigorating about listening to informative, entertaining people who really know how to engage an audience.

May 2014

What it takes to be a PR consultant

Over the last few weeks I have spoken to people at different stages in their career about what PR consulting is really about and how the profession has changed.

May 2014

Corporate social responsibility: still an oxymoron?

Well, yes and no. According to Andrew MacLeod, former humanitarian official, CEO of the Committee of Melbourne and former General Manager Communities, Communications and External Relations at Rio Tinto, the private sector can play a key role in improving the effectiveness of international aid and reducing global poverty.

May 2014

Is your ATSI communication missing a few letters?

We recently had the pleasure of working with a national client to develop a strategy for communicating with Aboriginal and Torres Strait Islander (ATSI) communities about a serious health issue.

Feb 2014

The art of story telling

Our life as communicators revolves around story telling. At the very heart of our work we help people say what they want to say, simply and clearly and give them opportunities to be heard.

Dec 2013

Write like you mean it

In the age of information avalanche and carefully crafted spin, organisations that want to stand out or build trust need to be transparent as never before. Language and the written word traditionally sit front and centre as critical factors in engaging the widest possible audience on a subject, but the slow creep of management jargon and officialese into public relations and mass communication is making it harder for people to find and understand the facts.

Dec 2013

The Sub Brand Dilemma

We often work on branding projects where there is an existing logo and our client requires a creative solution to ensure consistency across key sub brands

Dec 2013

Is it time to spring clean your brand?

Do you feel that your brand is a bit tired or dated? If you answer yes to one or both of these questions then it is probably time to review the way your organisation is presented – it’s time to spring clean your brand.

Dec 2013

Is anyone in here listening?

As organisations grow and staff get dispersed to far-flung offices it becomes harder to maintain relationships through face-to-face contact. What are some of the better practices and tools to keep the majority staff feeling well-connected and well-heard?

Dec 2012

The Art of Networking

For many people, the prospect of networking can be a scary thought. Most professionals are knowledgeable and skilled in aspects of their own professions, but can become wary when they need to apply this in a social situation.

Author: admin

admin