I have a real soft spot for good speakers. There is something invigorating about listening to informative, entertaining people who really know how to engage an audience.
Over the last few weeks I have spoken to people at different stages in their career about what PR consulting is really about and how the profession has changed.
Corporate social responsibility: still an oxymoron?
Well, yes and no. According to Andrew MacLeod, former humanitarian official, CEO of the Committee of Melbourne and former General Manager Communities, Communications and External Relations at Rio Tinto, the private sector can play a key role in improving the effectiveness of international aid and reducing global poverty.
We recently had the pleasure of working with a national client to develop a strategy for communicating with Aboriginal and Torres Strait Islander (ATSI) communities about a serious health issue.
Our life as communicators revolves around story telling. At the very heart of our work we help people say what they want to say, simply and clearly and give them opportunities to be heard.
In the age of information avalanche and carefully crafted spin, organisations that want to stand out or build trust need to be transparent as never before. Language and the written word traditionally sit front and centre as critical factors in engaging the widest possible audience on a subject, but the slow creep of management jargon and officialese into public relations and mass communication is making it harder for people to find and understand the facts.
We often work on branding projects where there is an existing logo and our client requires a creative solution to ensure consistency across key sub brands
Do you feel that your brand is a bit tired or dated? If you answer yes to one or both of these questions then it is probably time to review the way your organisation is presented – it’s time to spring clean your brand.
As organisations grow and staff get dispersed to far-flung offices it becomes harder to maintain relationships through face-to-face contact. What are some of the better practices and tools to keep the majority staff feeling well-connected and well-heard?
Want your employees to do things differently at work? Try the chocolate cake …
Today while showing Yammer to a client and talking to them about the benefits of using closed social networks instead of allstaff emails, I was asked the question of how to engage staff in using new technologies in the office.
