We have worked with the Accounting Professional and Ethical Standards Board (APESB) for more than ten years. Having first developed the Board's brand and positioning, we continue to implement a program of integrated communications to keep professional ethics top of mind for accounting professionals.
The APESB is an independent organisation that sets the code of ethics and professional standards in the accounting profession. We support their work with timely, relevant communication including ongoing public consultation for new and revised Australian Accounting Standards.
Our communication approach is targeted to support each of the APESB’s four strategic directions. This includes stakeholder engagement such as educational seminars and events, media relations with news and financial media as well as communication materials and online content and engagement.
Regular events and activities continue to increase awareness of Standards and the role of the APESB among the accounting professionals, which is important for achieving high levels of compliance in practice.
Media coverage of APESB public consultations has been strong and is vital to achieving the high levels of stakeholder participation and input needed for the delivery of new Standards.