The Mitchell Institute at Victoria University leads the Australian Health Policy Collaboration (AHPC) which promotes and supports a national policy agenda for the prevention of chronic diseases.
With a goal of reducing the burden of non-communicable diseases by 2025 they developed a series of brochures documenting tailored chronic disease targets and indicators.
These documents are updated and released every two years to help influence a systemic and sustained approach to the prevention and management of chronic diseases in Australia.
AHPC asked Fenton to create a recognisable identity for the range of publications with a design that would make the complex data easier to digest. We began with a workshop to canvas stakeholders on the most suitable and effective approach for naming and visual design.
We then created a range of naming and visual identity options, from which the name ‘health tracker’ was chosen. A colour system was introduced to distinguish between each brochure and a playful abstract design made for a set of eye-catching covers.