Despite progress in the management of Sexually Transmissible Infections (STIs) over recent years, they remain a public health challenge in Australia, and the prevalence of some STIs continues to rise, particularly in people under 35.
Fenton worked with the Department of Health, Disability and Ageing to create a comprehensive PR strategy to support a national STI campaign aimed at raising awareness of STI prevention, including testing and treatment, and connecting target audiences to additional information and services.
Fenton was responsible for PR strategy and delivery including national media relations, community activations including university O-Week engagement, a comprehensive social media content program as well as creative development of graphic design, illustration and content for a suite of education resources. The PR program leveraged the ground breaking creative concepts from the advertising campaign created by Ogilvy.
