She is responsible for the day-to-day management of the company, overseeing team performance and development, quality control, workflow management and strategic growth.

With more than two decades of experience in communications and marketing, Melanie brings deep expertise in strategic communications, public relations, community engagement and activation, positive health promotion, stakeholder engagement, brand and reputation management, and integrated social marketing.

Her professional background spans government, community and the private sector. Melanie plays an active role in client projects, ensuring excellence in strategy, creativity and campaign delivery.

Her leadership of major campaigns is marked by innovation, creativity and a strong focus on effectiveness. She champions cost-effective strategies that deliver real impact and engage target audiences.

Clients regard Melanie as a trusted senior advisor – someone they turn to in both moments of opportunity and times of crisis. Known for her collaborative and solutions-focused approach, she helps clients and stakeholders navigate complexity and achieve meaningful outcomes.

Melanie is a Fellow of Communications and Public Relations Australia (CPRA), a member of Global Women in PR, a Finalist in the Telstra Business Women’s Awards and a regular judge for the CPRA Golden Target Awards. She has won numerous public relations industry awards, including a prestigious Gold Quill award from the IABC.

Melanie holds a Bachelor of Arts in Politics and Visual Arts from Monash University.