The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
The art and science of communicating with multicultural Victorians
It’s well understood that the key elements in any communications campaign are the audience, the message and the medium. While the same elements will guide decisions when communicating with multicultural communities, the complexity lies in the critical order of priority. The first and most important element is understanding your audience….Read more
Is your ATSI communication missing a few letters?
We recently had the pleasure of working with a national client to develop a strategy for communicating with Aboriginal and Torres Strait Islander (ATSI) communities about a serious health issue. The strategy was informed by primary research, which included focus groups with ATSI community members and interviews with health professionals…Read more