Tag: Aboriginal

The art and science of communicating with multicultural Victorians

It’s well understood that the key elements in any communications campaign are the audience, the message and the medium. While the same elements will guide decisions when communicating with multicultural communities, the complexity lies in the critical order of priority.

Is your ATSI communication missing a few letters?

We recently had the pleasure of working with a national client to develop a strategy for communicating with Aboriginal and Torres Strait Islander (ATSI) communities about a serious health issue.