The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

16 February 2018

Personas: reading the crowd at work

Ever since the Persona was first documented in Alan Cooper’s 1998 book The Inmates Are Running the Asylum, it has become a staple in the world of interaction design – and more recently in workplace communication and engagement. What would Cynthia do? Personas were developed as a way of understanding…

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