The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

11 August 2014

The science behind people-watching

Bias + incentives + context = behaviour economics

What do a $300,000-Maserati and a job centre in Essex have in common? More than you might think. Both have been exquisitely analysed by a growing sector of people watchers applying principles of behaviour economics to the theatre of human transaction, and both were subjects in a riveting conference I…

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