Tag: blog

Alan Fitzpatrick

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Build trust and they will come

It might sound like a concept contrived by a marketing department, but brand trust actually taps into one of our most innate needs: to make meaningful connections.
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Good blogs love company

In 2011, Washington Post reporter Brian Vastag asked us to “imagine a stack of CDs, each holding an album’s worth of digital music, shooting from the top of [our desks] to 50,000 miles beyond the moon.” Apparently that’s how many CDs it would take to store the digital data the world produces in just two months.

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