The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

7 November 2014

Build trust and they will come

Build trust and they will come article

It might sound like a concept contrived by a marketing department, but brand trust actually taps into one of our most innate needs: to make meaningful connections. Meaningful connections are an essential ingredient of being happy. They’re also an important aspect of consumers’ interaction with businesses. In the supermarket aisle…

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22 July 2014

Good blogs love company

In 2011, Washington Post reporter Brian Vastag asked us to “imagine a stack of CDs, each holding an album’s worth of digital music, shooting from the top of [our desks] to 50,000 miles beyond the moon.” Apparently that’s how many CDs it would take to store the digital data the world produces in…

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