The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
Build trust and they will come
It might sound like a concept contrived by a marketing department, but brand trust actually taps into one of our most innate needs: to make meaningful connections. Meaningful connections are an essential ingredient of being happy. They’re also an important aspect of consumers’ interaction with businesses. In the supermarket aisle…Read more
Good blogs love company
In 2011, Washington Post reporter Brian Vastag asked us to “imagine a stack of CDs, each holding an album’s worth of digital music, shooting from the top of [our desks] to 50,000 miles beyond the moon.” Apparently that’s how many CDs it would take to store the digital data the world produces in…Read more