The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
Speaking in visual shorthand
Pictograms, icons and symbols have been part of our culture for thousands of years. They have allowed us to transcend the limits of language and are a feature of public spaces across the world; quietly instructing, explaining, warning us. In business communications, pictograms still excel as a visual device to…Read more
What’s in a name?
Our name is who we are. It’s a simple truth, but the art of naming or renaming an organisation is one of the more esoteric aspects of branding. Names dutifully carry the weight of meaning bestowed by their creators while bearing the extra load of words and actions that they…Read more
Good blogs love company
In 2011, Washington Post reporter Brian Vastag asked us to “imagine a stack of CDs, each holding an album’s worth of digital music, shooting from the top of [our desks] to 50,000 miles beyond the moon.” Apparently that’s how many CDs it would take to store the digital data the world produces in…Read more
Is it time to spring clean your brand?
Has it been more than three years since you updated your brand and positioning? Do you feel that your brand is a bit tired or dated? If you answer yes to one or both of these questions then it is probably time to review the way your organisation is presented…Read more