The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

11 December 2013

The Sub Brand Dilemma

We often work on branding projects where there is an existing logo and our client requires a creative solution to ensure consistency across key sub brands. There are many ways in which a sub brand can be developed and the most common approach is to not dilute the existing brand…

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