The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
Lawyer-up: the rise of personal branding in the legal sector
We’re all familiar with the power of brands. Think Vegemite. Dyson. Cancer Council. We have an immediate emotional response to certain products and services – this is the heart of their brand. Many corporate lawyers work for corporations or NGOs that spend time and money building and protecting their brand…Read more