The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
Jargon still a bitter pill for many
A new day of reckoning is upon us as communicators. A new reminder to commit to clarity and watch our words. No more utilising, away with leveraging; triage be gone. Time to drop the jargon, especially if you regularly communicate with the wider community about health. Yesterday was Drop the…Read more
Write like you mean it
In the age of information avalanche and carefully crafted spin, organisations that want to stand out or build trust need to be transparent as never before. Language and the written word traditionally sit front and centre as critical factors in engaging the widest possible audience on a subject, but the…Read more