Tag: Plain English

Alan Fitzpatrick

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Jargon still a bitter pill for many

A new day of reckoning is upon us as communicators. A new reminder to commit to clarity and watch our words. No more utilising, away with leveraging; triage be gone. Time to drop the jargon, especially if you regularly communicate with the wider community about health.
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Write like you mean it

In the age of information avalanche and carefully crafted spin, organisations that want to stand out or build trust need to be transparent as never before. Language and the written word traditionally sit front and centre as critical factors in engaging the widest possible audience on a subject, but the slow creep of management jargon and officialese into public relations and mass communication is making it harder for people to find and understand the facts.
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