The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

7 December 2016

What’s in a name?

Our name is who we are. It’s a simple truth, but the art of naming or renaming an organisation is one of the more esoteric aspects of branding. Names dutifully carry the weight of meaning bestowed by their creators while bearing the extra load of words and actions that they…

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