The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

7 November 2014

Build trust and they will come

Build trust and they will come article

It might sound like a concept contrived by a marketing department, but brand trust actually taps into one of our most innate needs: to make meaningful connections. Meaningful connections are an essential ingredient of being happy. They’re also an important aspect of consumers’ interaction with businesses. In the supermarket aisle…

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