Tag: subvertisers international

Playing on the public mind

The messages presented to us as we move through public spaces have traditionally conformed to certain semiotic norms and clearly demarcated spaces. A revolving tram shelter ad from a travel agent tells me I need a holiday on a tropical beach; a glowing sign suspended above a shop window claims I won’t find better dumplings; spray-painted nicknames and slogans jostle for space on a laneway wall.