Pictograms, icons and symbols have been part of our culture for thousands of years. They have allowed us to transcend the limits of language and are a feature of public spaces across the world; quietly instructing, explaining, warning us.
The importance of trust in building and maintaining relationships is nothing new – nor is the accelerated decline in public levels of trust in business, institutions and government we’ve seen during the past decade. What is new is the ushering in of the ‘post-truth’ era and the new challenges this presents for brands and the communicators who represent them.
Fenton recently hosted Hailey Cavill-Jaspers of Cavill + Co for the launch of her new book – Talking the Walk® 2. For more than 20 years, Hailey has advised numerous corporates on CSR and Social Good strategy, partnerships and communication.
A name and a face for a dedicated women’s-health information hub
In March 2018, Women’s Health Victoria (WHV) launched 1800 MyOptions, a free statewide helpline and online information hub offering non-preferential information about contraception, pregnancy and sexual health.
When I started at Fenton in 2008 one of my first projects was to develop a new brand and annual report for the Accounting Professional & Ethical Standards Board (APESB). The APESB is an independent organisation that sets the code of ethics and professional standards in the accounting profession
Many years ago, on an unremarkable Tuesday, I read a tweet: Happy Banana Pancake Day! Yum, I thought. Odd, but yum. I mentioned the tweet to a colleague and her response stuck with me ever since. ‘There is literally a day every day,’ she sighed.