Blog

Nov 2019

Guardians of public transport etiquette

Manspreading. Oversharing. Staring. Coffee-breath yawns. All are acceptable at home and often perpetrated in workplaces, but in the taut, increasingly crowded confines of a train we experience these kinds of behaviours far more intensely.

Nov 2019

Networking your way into PR

We recently joined the team at Agency Iceberg for their first Mentor Speed Dating event. ‘Dating’ our way through a room full of upcoming communications graduates and aspiring professionals, we were reminded of the importance of networking skills in an industry that thrives on building and managing relationships.

Aug 2019

The word ‘audit’ needn’t be scary

Much like an annual check-up at your GP, communications audits can be daunting, especially if communicating well is low on your organisation’s priority list. And that’s just the point of an audit – to highlight good practices that can be amplified, and figure out ways to address shortcomings.

May 2019

Communicating in the post-truth era

The importance of trust in building and maintaining relationships is nothing new – nor is the accelerated decline in public levels of trust in business, institutions and government we’ve seen during the past decade. What is new is the ushering in of the ‘post-truth’ era and the new challenges this presents for brands and the communicators who represent them.

Apr 2019

Corporate Social Response: the new CSR

Fenton recently hosted Hailey Cavill-Jaspers of Cavill + Co for the launch of her new book – Talking the Walk® 2. For more than 20 years, Hailey has advised numerous corporates on CSR and Social Good strategy, partnerships and communication.

Mar 2019

Why we need more women’s voices in the media

Research from the Women’s Leadership Institute of Australia, which analysed more than 6,000 articles across six major Australian newsprint publications, found that just 21 per cent of sources quoted were female, with women accounting for 13 per cent of sources in business articles, 14 per cent in finance and 20 per cent in politics.