The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
Brand change – before and after
Fledgling start-up or corporate monolith, changing your brand is a big deal. As an organisation grows, a brand can be left hanging long past its best before date – usually because it’s beloved as a powerful emblem of hard work and success. It can be hard to admit that your…Read more