The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
A name and a face for a dedicated women’s-health information hub
In March 2018, Women’s Health Victoria (WHV) launched 1800 MyOptions, a free statewide helpline and online information hub offering non-preferential information about contraception, pregnancy and sexual health. The objective of the helpline is to help prevent unplanned pregnancies through better-informed decisions. Fenton worked with WHV to develop the name and…Read more
Are showreels just for show offs?
We all know that video is ‘the medium that moves with the times’ – an effective communication tool that brings word, sound and image together to tell richer, more compelling stories. Showreels were originally short videotapes that showed examples of an actor or director’s work. Today, showreels reflect the diversity…Read more
A hand-drawn celebration of community culture
In our visual designs for a new suite of Yarra Ranges Council community publications we used the expressive energy of the brave brushstroke to help engage residents and council stakeholders. Yarra Ranges Council produce a plan every four years at the beginning of the electoral term, with an Annual Report,…Read more
New but familiar: a brand comes of age
When I started at Fenton in 2008 one of my first projects was to develop a new brand and annual report for the Accounting Professional & Ethical Standards Board (APESB). The APESB is an independent organisation that sets the code of ethics and professional standards in the accounting profession. The…Read more
What’s in a name?
Our name is who we are. It’s a simple truth, but the art of naming or renaming an organisation is one of the more esoteric aspects of branding. Names dutifully carry the weight of meaning bestowed by their creators while bearing the extra load of words and actions that they…Read more
Flexible brands move to meet their audience
Fenton recently worked with Yarra Ranges Council to consolidate and refine their existing brand guidelines. The result was an easy to use ‘kit of parts’ consisting of the logo, colour palate and typeface. But this is just the starting point of a system for developing creative communication solutions that allow…Read more
The Sub Brand Dilemma
We often work on branding projects where there is an existing logo and our client requires a creative solution to ensure consistency across key sub brands. There are many ways in which a sub brand can be developed and the most common approach is to not dilute the existing brand…Read more
Is it time to spring clean your brand?
Has it been more than three years since you updated your brand and positioning? Do you feel that your brand is a bit tired or dated? If you answer yes to one or both of these questions then it is probably time to review the way your organisation is presented…Read more