Branding Archives

May 2018

A name and a face for a dedicated women’s-health information hub

In March 2018, Women’s Health Victoria (WHV) launched 1800 MyOptions, a free statewide helpline and online information hub offering non-preferential information about contraception, pregnancy and sexual health.

Feb 2018

A hand-drawn celebration of community culture

In our visual designs for a new suite of Yarra Ranges Council community publications we used the expressive energy of the brave brushstroke to help engage residents and council stakeholders.

Dec 2017

New but familiar: a brand comes of age

When I started at Fenton in 2008 one of my first projects was to develop a new brand and annual report for the Accounting Professional & Ethical Standards Board (APESB). The APESB is an independent organisation that sets the code of ethics and professional standards in the accounting profession

Apr 2017

The changing face of chemistry

We recently finalised our designs for the newly branded and renamed Chemistry Australia, the national peak body representing members of the Australian chemistry industry.

Dec 2016

What’s in a name?

Our name is who we are. It's a simple truth, but the art of naming or renaming an organisation is one of the more esoteric aspects of branding. Names dutifully carry the weight of meaning bestowed by their creators while bearing the extra load of words and actions that they become associated with.

Sep 2016

Flexible brands move to meet their audience

Fenton recently worked with Yarra Ranges Council to consolidate and refine their existing brand guidelines. The result was an easy to use ‘kit of parts’ consisting of the logo, colour palate and typeface. But this is just the starting point of a system for developing creative communication solutions that allow the Council to connect to different audience groups in the Yarra Ranges community.

Dec 2013

The Sub Brand Dilemma

We often work on branding projects where there is an existing logo and our client requires a creative solution to ensure consistency across key sub brands

Dec 2013

Is it time to spring clean your brand?

Do you feel that your brand is a bit tired or dated? If you answer yes to one or both of these questions then it is probably time to review the way your organisation is presented – it’s time to spring clean your brand.

Tag: Branding

Aaron Williams