The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

22 May 2018

A name and a face for a dedicated women’s-health information hub

In March 2018, Women’s Health Victoria (WHV) launched 1800 MyOptions, a free statewide helpline and online information hub offering non-preferential information about contraception, pregnancy and sexual health. The objective of the helpline is to help prevent unplanned pregnancies through better-informed decisions. Fenton worked with WHV to develop the name and…

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7 December 2016

What’s in a name?

Our name is who we are. It’s a simple truth, but the art of naming or renaming an organisation is one of the more esoteric aspects of branding. Names dutifully carry the weight of meaning bestowed by their creators while bearing the extra load of words and actions that they…

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