The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

9 September 2014

Brand change – before and after

Fledgling start-up or corporate monolith, changing your brand is a big deal. As an organisation grows, a brand can be left hanging long past its best before date – usually because it’s beloved as a powerful emblem of hard work and success. It can be hard to admit that your…

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3 December 2013

Is it time to spring clean your brand?

Has it been more than three years since you updated your brand and positioning? Do you feel that your brand is a bit tired or dated? If you answer yes to one or both of these questions then it is probably time to review the way your organisation is presented…

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