Aaron Williams, Author at Fenton

May 2018

A name and a face for a dedicated women’s-health information hub

In March 2018, Women’s Health Victoria (WHV) launched 1800 MyOptions, a free statewide helpline and online information hub offering non-preferential information about contraception, pregnancy and sexual health.

Feb 2018

A hand-drawn celebration of community culture

In our visual designs for a new suite of Yarra Ranges Council community publications we used the expressive energy of the brave brushstroke to help engage residents and council stakeholders.

Dec 2017

New but familiar: a brand comes of age

When I started at Fenton in 2008 one of my first projects was to develop a new brand and annual report for the Accounting Professional & Ethical Standards Board (APESB). The APESB is an independent organisation that sets the code of ethics and professional standards in the accounting profession

Jul 2017

Creating a brand that cares

Women’s Health Victoria recently launched Counterpart, the new name and visual brand for their cancer support service, formerly known as BreaCan.

May 2017

Literally a ‘day’ every day

Many years ago, on an unremarkable Tuesday, I read a tweet: Happy Banana Pancake Day! Yum, I thought. Odd, but yum. I mentioned the tweet to a colleague and her response stuck with me ever since. ‘There is literally a day every day,’ she sighed.

Apr 2017

The changing face of chemistry

We recently finalised our designs for the newly branded and renamed Chemistry Australia, the national peak body representing members of the Australian chemistry industry.

Mar 2017

Building up women in construction

A career in the construction industry is not one that many young women are encouraged to dream of. On this International Women’s Day, we take a look at stories of women working for construction giant and long-time Fenton client, Probuild. These women exemplify what it means to #BeBoldForChange – they challenge stereotypes and redefine what it takes to build a career in the construction industry.

Nov 2016

Changing minds about violence against women

In Australia, violence against women is no longer regarded as a purely domestic problem. We now recognise it as a criminal justice problem, a social problem and importantly, a public health problem.

Sep 2016

Flexible brands move to meet their audience

Fenton recently worked with Yarra Ranges Council to consolidate and refine their existing brand guidelines. The result was an easy to use ‘kit of parts’ consisting of the logo, colour palate and typeface. But this is just the starting point of a system for developing creative communication solutions that allow the Council to connect to different audience groups in the Yarra Ranges community.

Dec 2014

Fenton team moves office

After 27 years in business, 14 years stationed at Bourke Street, we’ve moved south – about 450 meters south, to an iconic corner of Collins Street.

Author: Aaron Williams

Aaron Williams