The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

21 October 2020

What next for COVID-19 communications?

The first case of the novel coronavirus (COVID-19) was confirmed in Australia in January 2020. Since then, the sickness and deaths caused by the virus, and the restrictive measures taken by states and territories to limit its spread, have profoundly impacted the lives of Australians. As countries across the world…

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19 June 2020

Moving from crisis communications to recovery

There comes a time in every crisis when communication must move from crisis to recovery mode. This time is hard to identify but is usually before the crisis is over. Recovery communication is about shifting mindset. It’s a new narrative, it’s firmly practical and like the word ‘recovery’, it’s also…

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22 November 2019

Guardians of public transport etiquette

Manspreading. Oversharing. Staring. Coffee-breath yawns. All are acceptable at home and often perpetrated in workplaces, but in the taut, increasingly crowded confines of a train we experience these kinds of behaviours far more intensely. As cities grow more dense, culturally diverse and more congested, demand for public transport will continue…

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8 March 2019

Why we need more women’s voices in the media

Research from the Women’s Leadership Institute of Australia, which analysed more than 6,000 articles across six major Australian newsprint publications, found that just 21 per cent of sources quoted were female, with women accounting for 13 per cent of sources in business articles, 14 per cent in finance and 20…

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15 August 2018

Food brands and trust (always read the label)

Last week we saw widespread media coverage of one of Australia’s best-loved food brands, for all the wrong reasons. Milo, a high-sugar chocolate-based powder, and a flagship Nestle brand, won Choice magazine’s dreaded Shonky award and was accused of ‘health-washing’ because its 4.5 health star rating was deemed intentionally misleading….

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16 February 2018

Personas: reading the crowd at work

Ever since the Persona was first documented in Alan Cooper’s 1998 book The Inmates Are Running the Asylum, it has become a staple in the world of interaction design – and more recently in workplace communication and engagement. What would Cynthia do? Personas were developed as a way of understanding…

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30 January 2018

From flowers in a crisis to practical help

Big things often start as little ideas. It just takes people and companies to believe in them. We’re proud to have helped launch and grow Gather My Crew, a special online support network for people experiencing a crisis. The idea for the network was developed by Dr Susan Palmer, who…

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17 January 2018

Our top tips for evaluating a social campaign

In 2018 it’s difficult to imagine a successful marketing campaign that doesn’t have social media elements. But how do we know if our social campaign is contributing to business goals and giving us a good return on investment? While evaluation is key to answering this complex question, it can be…

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13 September 2017

Playing on the public mind

F-words is a place on our blog where we share opinions on topics we care about. The messages presented to us as we move through public spaces have traditionally conformed to certain semiotic norms and clearly demarcated spaces. A revolving tram shelter ad from a travel agent tells me I…

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20 April 2017

Thoughts to live by

Thought leadership is a term that’s been overused to the point that our eyes may glaze over when we hear it, but we shouldn’t write it off yet. These days, stakeholders are increasingly looking to corporate leaders and business to have a strong position on issues that matter to the…

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