Author: Alan Fitzpatrick

Alan Fitzpatrick

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What next for COVID-19 communications?

As countries across the world navigate second and third wave resurgences of COVID-19, we looked at a selection of communication responses from Australian state and territory governments to consider some options for future campaigns.
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Moving from crisis communications to recovery

There comes a time in every crisis when communication must move from crisis to recovery mode. This time is hard to identify but is usually before the crisis is over.
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Guardians of public transport etiquette

Manspreading. Oversharing. Staring. Coffee-breath yawns. All are acceptable at home and often perpetrated in workplaces, but in the taut, increasingly crowded confines of a train we experience these kinds of behaviours far more intensely.
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Networking your way into PR

We recently joined the team at Agency Iceberg for their first Mentor Speed Dating event. ‘Dating’ our way through a room full of upcoming communications graduates and aspiring professionals, we were reminded of the importance of networking skills in an industry that thrives on building and managing relationships.
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The word ‘audit’ needn’t be scary

Much like an annual check-up at your GP, communications audits can be daunting, especially if communicating well is low on your organisation’s priority list. And that’s just the point of an audit – to highlight good practices that can be amplified, and figure out ways to address shortcomings.
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Why we need more women’s voices in the media

Research from the Women’s Leadership Institute of Australia, which analysed more than 6,000 articles across six major Australian newsprint publications, found that just 21 per cent of sources quoted were female, with women accounting for 13 per cent of sources in business articles, 14 per cent in finance and 20 per cent in politics.
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Food brands and trust (always read the label)

Last week we saw widespread media coverage of one of Australia’s best-loved food brands, for all the wrong reasons. Milo, a high-sugar chocolate-based powder, and a flagship Nestle brand, won Choice magazine’s dreaded Shonky award and was accused of ‘health-washing’ because its 4.5 health star rating was deemed intentionally misleading
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Personas: reading the crowd at work

Ever since the Persona was first documented in Alan Cooper’s 1998 book The Inmates Are Running the Asylum, it has become a staple in the world of interaction design – and more recently in workplace communication and engagement.
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From flowers in a crisis to practical help

Big things often start as little ideas. It just takes people and companies to believe in them. We’re proud to have helped launch and grow Gather My Crew, a special online support network for people experiencing a crisis. The idea for the network was developed by Dr Susan Palmer, who has spent the better part of 20 years as a psychologist supporting people in crisis.
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Our top tips for evaluating a social campaign

In 2018 it’s difficult to imagine a successful marketing campaign that doesn’t have social media elements. But how do we know if our social campaign is contributing to business goals and giving us a good return on investment? While evaluation is key to answering this complex question, it can be overlooked, especially if timing and budgets are tight
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