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Aaron Williams

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When doing good requires doing right: Ethical considerations in health communication

In public health, how we communicate is just as important as what we communicate. Government and public health organisations have a critical role to play in delivering clear, evidence-based and trustworthy information – helping to counter health myths and misinformation that can distort public understanding.
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Sharing the passion is a winner

At Fenton Communications, we’re proud of our team of thinkers, advisers and creators, dedicated to delivering strategic communications that create positive social impact. We also recognise there are many others across Australia’s communications, advertising, marketing, media and public relations sectors who share our values: integrity, passion, excellence and a commitment to change.
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Encouraging Australians to give up for good

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My first year in Public Relations consulting

“So, what do you do for work?” It’s a question we all get asked a lot – especially when meeting new people or networking. Sometimes people find it hard to explain what they do but since starting work in public relations, communication is at the heart of everything. Here’s what I do.
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Helping young people kick vaping

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The changing role of media in public health campaigns

Rapid changes in how we engage with different media and interact with content requires new approaches to deliver public health messages effectively.
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Positive change starts with accessibility

We’re proud of our history of creating communication that can be accessed and understood. We believe accessible communication should be more than an aspiration. Not only is it foundational for effective awareness and behaviour change, it’s also a human right.
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Could gaming level up your next campaign?

If you’re reading this article, there’s a 68 per cent chance that you play some kind of video game, or someone in your household does.
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What next for COVID-19 communications?

As countries across the world navigate second and third wave resurgences of COVID-19, we looked at a selection of communication responses from Australian state and territory governments to consider some options for future campaigns.
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Moving from crisis communications to recovery

There comes a time in every crisis when communication must move from crisis to recovery mode. This time is hard to identify but is usually before the crisis is over.