All Archives - Page 4 of 6

Apr 2016

‘Sweet Kills’ – inducing fear or temptation?

The theme for this year’s World Health Day is ‘Beat Diabetes’. According to the World Health Organisation, diabetes is expected to be the seventh leading cause of death by 2030 unless lifestyles change significantly in the meantime.

Nov 2015

The changing face of language

Language can almost be considered an organism because it is always changing. The evolution of mobile phones into smartphones has revolutionised the way we communicate in the 21st century. Using pictorial symbols for words or phrases has become second nature to new generations, with emojis centre-stage as the latest tech-driven leap in human expression

Nov 2015

Diabetes care – can you prescribe cultural sensitivity?

We don’t think so, but we’re convinced that much could be done to share cultural knowledge among health professionals who work with people from diabetes from culturally and linguistically diverse (CALD) backgrounds.

Oct 2015

Jargon still a bitter pill for many

A new day of reckoning is upon us as communicators. A new reminder to commit to clarity and watch our words. No more utilising, away with leveraging; triage be gone. Time to drop the jargon, especially if you regularly communicate with the wider community about health.

Sep 2015

Diabetes care – the question of cultural influence

I recently completed a 12-week work placement at Fenton Communications as part of a Master of Public Health degree. During my placement I worked on a project looking at diabetes in culturally and linguistically diverse (CALD) communities. The project surveyed health professionals to see if they would value communication resources that could enhance their understanding of cultural influences on diabetes care and management.

Jul 2015

Lawyer-up: the rise of personal branding in the legal sector

We’re all familiar with the power of brands. Think Vegemite. Dyson. Cancer Council. We have an immediate emotional response to certain products and services – this is the heart of their brand. Many corporate lawyers work for corporations or NGOs that spend time and money building and protecting their brand because they recognise it as critical to their success.

May 2015

Translating the ‘lifestyle disease’

It’s Australia’s fastest growing chronic illness with more than one million people already diagnosed. Experts anticipate three million cases by 2025. Hearing these statistics, we tend to imagine the looming national spectre of cancer or heart disease – and with good reason: according to a recent World Health Organisation report cancer may have overtaken heart disease as Australia’s biggest killer.

Apr 2015

Selling the science behind child’s play

We were recently engaged to come up with a strategy that would help persuade schools and teachers across the country to take part in the only national census of children in their early years: the 2015 Australian Early Development Census (AEDC)

Dec 2014

Fenton team moves office

After 27 years in business, 14 years stationed at Bourke Street, we’ve moved south – about 450 meters south, to an iconic corner of Collins Street.

Nov 2014

Build trust and they will come

It might sound like a concept contrived by a marketing department, but brand trust actually taps into one of our most innate needs: to make meaningful connections.

Category: All

Alan Fitzpatrick