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Building up women in construction

A career in the construction industry is not one that many young women are encouraged to dream of. On this International Women’s Day, we take a look at stories of women working for construction giant and long-time Fenton client, Probuild. These women exemplify what it means to #BeBoldForChange – they challenge stereotypes and redefine what it takes to build a career in the construction industry.

Information served with a smile

When it comes to consuming information we’ve never been so hungry, or so overfed. This voracity is matched only by the creativity of the packaging. For example what would you call what you’re reading now – a post, an article, a feature, a commentary, an essay or a story? What kind of mental container would you put it in?

The rising tide of gender equality

Last month, I attended Breakthrough, a two-day conference held by the Victorian Women’s Trust exploring issues of gender equality. This was the largest gender equality conference in Australia’s history with more than 100 speakers, and it delivered big ideas, leading thinkers and passionate change-makers, as promised.

What’s in a name?

Our name is who we are. It's a simple truth, but the art of naming or renaming an organisation is one of the more esoteric aspects of branding. Names dutifully carry the weight of meaning bestowed by their creators while bearing the extra load of words and actions that they become associated with.

Changing minds about violence against women

In Australia, violence against women is no longer regarded as a purely domestic problem. We now recognise it as a criminal justice problem, a social problem and importantly, a public health problem.

The art and science of communicating with multicultural Victorians

It’s well understood that the key elements in any communications campaign are the audience, the message and the medium. While the same elements will guide decisions when communicating with multicultural communities, the complexity lies in the critical order of priority.

Flexible brands move to meet their audience

Fenton recently worked with Yarra Ranges Council to consolidate and refine their existing brand guidelines. The result was an easy to use ‘kit of parts’ consisting of the logo, colour palate and typeface. But this is just the starting point of a system for developing creative communication solutions that allow the Council to connect to different audience groups in the Yarra Ranges community.

Video: the medium that moves with the times

A Cisco white paper predicts that by 2019, 80 per cent of all internet traffic will be video content. According to the paper, videos made up 64 per cent of internet traffic in 2014. By 2019 online video content will have increased by 16 per cent in just five years.

‘Sweet Kills’ – inducing fear or temptation?

The theme for this year’s World Health Day is ‘Beat Diabetes’. According to the World Health Organisation, diabetes is expected to be the seventh leading cause of death by 2030 unless lifestyles change significantly in the meantime.