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What next for COVID-19 communications?

As countries across the world navigate second and third wave resurgences of COVID-19, we looked at a selection of communication responses from Australian state and territory governments to consider some options for future campaigns.

Moving from crisis communications to recovery

There comes a time in every crisis when communication must move from crisis to recovery mode. This time is hard to identify but is usually before the crisis is over.

Speaking in visual shorthand

Pictograms, icons and symbols have been part of our culture for thousands of years. They have allowed us to transcend the limits of language and are a feature of public spaces across the world; quietly instructing, explaining, warning us.

Guardians of public transport etiquette

Manspreading. Oversharing. Staring. Coffee-breath yawns. All are acceptable at home and often perpetrated in workplaces, but in the taut, increasingly crowded confines of a train we experience these kinds of behaviours far more intensely.

Networking your way into PR

We recently joined the team at Agency Iceberg for their first Mentor Speed Dating event. ‘Dating’ our way through a room full of upcoming communications graduates and aspiring professionals, we were reminded of the importance of networking skills in an industry that thrives on building and managing relationships.

The word ‘audit’ needn’t be scary

Much like an annual check-up at your GP, communications audits can be daunting, especially if communicating well is low on your organisation’s priority list. And that’s just the point of an audit – to highlight good practices that can be amplified, and figure out ways to address shortcomings.

Communicating in the post-truth era

The importance of trust in building and maintaining relationships is nothing new – nor is the accelerated decline in public levels of trust in business, institutions and government we’ve seen during the past decade. What is new is the ushering in of the ‘post-truth’ era and the new challenges this presents for brands and the communicators who represent them.

Corporate Social Response: the new CSR

Fenton recently hosted Hailey Cavill-Jaspers of Cavill + Co for the launch of her new book – Talking the Walk® 2. For more than 20 years, Hailey has advised numerous corporates on CSR and Social Good strategy, partnerships and communication.

Why we need more women’s voices in the media

Research from the Women’s Leadership Institute of Australia, which analysed more than 6,000 articles across six major Australian newsprint publications, found that just 21 per cent of sources quoted were female, with women accounting for 13 per cent of sources in business articles, 14 per cent in finance and 20 per cent in politics.

Food brands and trust (always read the label)

Last week we saw widespread media coverage of one of Australia’s best-loved food brands, for all the wrong reasons. Milo, a high-sugar chocolate-based powder, and a flagship Nestle brand, won Choice magazine’s dreaded Shonky award and was accused of ‘health-washing’ because its 4.5 health star rating was deemed intentionally misleading