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Alan Fitzpatrick

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What’s in a name?

Our name is who we are. It's a simple truth, but the art of naming or renaming an organisation is one of the more esoteric aspects of branding. Names dutifully carry the weight of meaning bestowed by their creators while bearing the extra load of words and actions that they become associated with.
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Changing minds about violence against women

In Australia, violence against women is no longer regarded as a purely domestic problem. We now recognise it as a criminal justice problem, a social problem and importantly, a public health problem.
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The art and science of communicating with multicultural Victorians

It’s well understood that the key elements in any communications campaign are the audience, the message and the medium. While the same elements will guide decisions when communicating with multicultural communities, the complexity lies in the critical order of priority.
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Flexible brands move to meet their audience

Fenton recently worked with Yarra Ranges Council to consolidate and refine their existing brand guidelines. The result was an easy to use ‘kit of parts’ consisting of the logo, colour palate and typeface. But this is just the starting point of a system for developing creative communication solutions that allow the Council to connect to different audience groups in the Yarra Ranges community.
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Video: the medium that moves with the times

A Cisco white paper predicts that by 2019, 80 per cent of all internet traffic will be video content. According to the paper, videos made up 64 per cent of internet traffic in 2014. By 2019 online video content will have increased by 16 per cent in just five years.
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‘Sweet Kills’ – inducing fear or temptation?

The theme for this year’s World Health Day is ‘Beat Diabetes’. According to the World Health Organisation, diabetes is expected to be the seventh leading cause of death by 2030 unless lifestyles change significantly in the meantime.
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The changing face of language

Language can almost be considered an organism because it is always changing. The evolution of mobile phones into smartphones has revolutionised the way we communicate in the 21st century. Using pictorial symbols for words or phrases has become second nature to new generations, with emojis centre-stage as the latest tech-driven leap in human expression
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Diabetes care – can you prescribe cultural sensitivity?

We don’t think so, but we’re convinced that much could be done to share cultural knowledge among health professionals who work with people from diabetes from culturally and linguistically diverse (CALD) backgrounds.
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Jargon still a bitter pill for many

A new day of reckoning is upon us as communicators. A new reminder to commit to clarity and watch our words. No more utilising, away with leveraging; triage be gone. Time to drop the jargon, especially if you regularly communicate with the wider community about health.
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Diabetes care – the question of cultural influence

I recently completed a 12-week work placement at Fenton Communications as part of a Master of Public Health degree. During my placement I worked on a project looking at diabetes in culturally and linguistically diverse (CALD) communities. The project surveyed health professionals to see if they would value communication resources that could enhance their understanding of cultural influences on diabetes care and management.