The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

16 February 2018

Personas: reading the crowd at work

Ever since the Persona was first documented in Alan Cooper’s 1998 book The Inmates Are Running the Asylum, it has become a staple in the world of interaction design – and more recently in workplace communication and engagement. What would Cynthia do? Personas were developed as a way of understanding…

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13 October 2016

The art and science of communicating with multicultural Victorians

It’s well understood that the key elements in any communications campaign are the audience, the message and the medium. While the same elements will guide decisions when communicating with multicultural communities, the complexity lies in the critical order of priority. The first and most important element is understanding your audience….

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26 November 2015

The changing face of language

Language can almost be considered an organism because it is always changing. The evolution of mobile phones into smartphones has revolutionised the way we communicate in the 21st century. Using pictorial symbols for words or phrases has become second nature to new generations, with emojis centre-stage as the latest tech-driven…

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30 May 2014

What it takes to be a PR consultant

Over the last few weeks I have spoken to people at different stages in their career about what PR consulting is really about and how the profession has changed. PR consultants today are truly multi-skilled, working across a complex range of marketing and communication channels. With seemingly endless options for…

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