The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
Speaking in visual shorthand
Pictograms, icons and symbols have been part of our culture for thousands of years. They have allowed us to transcend the limits of language and are a feature of public spaces across the world; quietly instructing, explaining, warning us. In business communications, pictograms still excel as a visual device to…Read more
A name and a face for a dedicated women’s-health information hub
In March 2018, Women’s Health Victoria (WHV) launched 1800 MyOptions, a free statewide helpline and online information hub offering non-preferential information about contraception, pregnancy and sexual health. The objective of the helpline is to help prevent unplanned pregnancies through better-informed decisions. Fenton worked with WHV to develop the name and…Read more
Are showreels just for show offs?
We all know that video is ‘the medium that moves with the times’ – an effective communication tool that brings word, sound and image together to tell richer, more compelling stories. Showreels were originally short videotapes that showed examples of an actor or director’s work. Today, showreels reflect the diversity…Read more
A hand-drawn celebration of community culture
In our visual designs for a new suite of Yarra Ranges Council community publications we used the expressive energy of the brave brushstroke to help engage residents and council stakeholders. Yarra Ranges Council produce a plan every four years at the beginning of the electoral term, with an Annual Report,…Read more
New but familiar: a brand comes of age
When I started at Fenton in 2008 one of my first projects was to develop a new brand and annual report for the Accounting Professional & Ethical Standards Board (APESB). The APESB is an independent organisation that sets the code of ethics and professional standards in the accounting profession. The…Read more